Email Marketing-Opt in Email Advertising by J Herren

A recent study by MarketingSherpa and KnowledgeStorm found that only 68% of users always enter a valid email address. Why would you willingly choose to keep the third of the people who won't even put in their real email address ? If for some reason one of your potential customers couldn't click an email link....well, do you really want that customer ?

All the major companies use confirmed opt in and I certainly recommend you doing the same thing, don't be so concerned with the size of your email list and ignore the quality. You want to use confirmed opt-in email so that you know all your recipients of your email want to be on your list. (unsubscribe link on every email)

Most people have accepted the fact that you have to confirm email all the time for many different reasons and have grown accustomed to it. If your thank you page is clear and you feel it's as reasonable as you can make it, well then, forget the people who drop out and lower your confirmation rate. Concentrate on getting new subscribers and don't be too self conscious about your confirmation rate.

One problem you may want to address though is the word "subscribe", that word has some negative connotations in some people s' mind right away. This can be overcome if your opt-in email advertising reiterates to your potential subscriber that your newsletter or whatever the case may be is FREE.

Many programs allow for you to have a lot of control over the templates and the verbage that goes with it. Do tests and find out what works best for you. I personally don't see any negatives associated with the word "subscribe", but hey, we're all different.

How often you send out offers to your list is a whole matter altogether, just simply ask yourself when you've unsubscribed to someone before and why you did it. If your opt in email advertising is too strong, well, believe me, you'll soon find out.

Once you've mastered your opt-n email advertising then your business will see some great results.

About the Author

Businessman/ entrepreneur and freelance writer interested in politics, marketing, sports, and personal development http://best-email-marketing-service.com

What are the business email lists? by Andreea Buzila

Business email lists refer to those lists that contain a considerably large amount of targeted professional email addresses useful to all companies that wish to send their newsletters or advertising content to potential customers.

They can only be used along with a specialized computer program that can read the addresses and then send customized newsletters or simple emails containing only text to a large audience that activates in particular business fields. Business email lists are extremely useful to sales people that wish to invest in enlarging their activating area, to companies that are eager to raise the profits and become more and more successful. Business email lists help you build customized lists based on your targeted geographic regions, regardless being states or countries.

In today's business world, everybody knows that time is money and you need to find the perfect solution that saves you time, energy, resources and, of course, money. Wasting your time with expensive marketing campaigns that may not have the desired impact upon people you wish to contact is not the best idea you can have in order to make the company grow. The easiest way to directly contact the consumers is represented by opting for specialized business email lists. You can find best email marketing platform devoted to implementing strategies instead of managing contact information.

The best business email lists should be able to offer impressive collections of business address directories, also being capable to manage multiple business email lists. Such databases should manage unlimited numbers of email addresses along with contact names. More complex business email lists are able to organize contacts into categories and subcategories, so as to ease your work and enhance your future performance by saving time and help search for specific types of contacts a lot easier. They are also enhanced with reliable costumer assistance.

You can also create your own business email lists using specialized computer programs, but this requires a little more time than purchasing such a product. However, if you decide to do this by yourself, you will have to spend less money. A very good example of such software is represented by ContentSmartz Email Parser, a computer program that is able to collect email addresses from the Internet with a search based on specific keywords using prominent search engines. Its facilities include multi-threading, so it can deal with more than 30 email search processes at the same time.

This business email lists generator is able to export the resulted databases to plain text files so as to easily integrate them in different email clients and also server clients that use email services. This application is very easy to use, having an user friendly interface, it offers consistent help and support and has an easy setup.

It can be used by both professionals or inexperienced users. Being a fully featured business email lists generator, ContentSmartz can create databases used either in direct marketing or business promotional campaigns. You can purchase this product for a price of about $90.


About the Author

Andreea is an expert in email marketing and marketing software.